The Frankenstein Web Monster Paradox

Hey! I built up my website with the best pieces from others. Why this angry mob with torches knocking at my door?

Sounds familiar to you?

Somebody shows you a site and tell you that they benchmarked world class websites best practices, picked those fancy features from the hype, and implemented them carefully.
And yet those nasty peasants want to kill their beautiful creature… Why?

Let´s see some common examples:

  • Google Search minimalistic interface it´s not the reason why it succeeds. It´s a consequence from a service philosophy.
  • People don´t buy in Amazon because their yellow star rating. Stars are just a way to make visible, understandable and usable a buy decision-helping strategy.
  • Twitter is not about placing your buddies square avatars. It´s about relationship.

Every single element in your site needs a purpose closely tied up to your site´s main goal. Don´t use anything just because it looks cool in some other place.

Posted in Strategy, User Experience Design Tagged with: ,
2 comments on “The Frankenstein Web Monster Paradox
  1. Patrick says:

    I couldn’t agree more. Functionality is everything to do with making a webiste worth the investment in the first place.

  2. Evan says:

    I think the problem is that an overall strategic view may just not be so easy to grasp or analyse. Also, how does one know when their ‘feel’ for a big-picture idea is true?

    perhaps it would be effective to be able to create a best practice- of distilling the right combinations of practice : )

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